Marketing in a Digital World
About this Course
This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
You will be able to:
• Understand how digital tools are changing the nature of marketing
• Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities
• Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts
This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
Syllabus
What you will learn from this course
How Digital Tools Are Changing Promotion
In this module, you learn how new digital tools are enabling customers to take a more active role in promotion activities.
How Digital Tools Are Changing Placement
In this module, you learn how new digital tools are altering the distribution of products and revolutionizing the retail landscape.
How Digital Tools Are Changing Price
In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.
Instructors
Aric Rindfleisch
PUniversity of Illinois at Urbana-Champaign