An article by Richard Matsumoto, member of ZEBS academic board, about the unprecedented challenges faced by Japanese multinational companies, which come with the unprecedented opportunities in this new multi-polar, post-financial crisis global economy, and what they must do to survive and succeed in this new environment where change and volatile will be the new constants.

This can be a case study where important lessons can be drawn and leaned for multinational companies of any industrialized, developed country in the world, who will face the same unprecedented, daunting challenges.


Attached Document(s): 

Are You a Tomorrow Company Text.pdf

Are You a Tomorrow Company Illustrated.pdf